Pale Like Elsa

Saw this advertisement outside a cosmetics shop – not even surprised the Snow Queen is inspiring Korean makeup. Like many other Asian countries, pale skin is considered to be more beautiful.

South Korea’s specialty is incliding bleach in most skin creams and foundations, hence Elsa as a spokesperson for uber white skin.

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Once again I am astounded at the merchandising stemming from Frozen! (See also ice cream). Oh Korea…


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